B2B Email Marketing Rules in UK PECR

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Confused about the UK’s e-Privacy rules on B2B email marketing? In the time it takes to have a cup of tea, we’ll set them out clearly. And stick around, we’ll put up a table summarising these marketing rules.

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You might also like these Privacy Kitchen videos:

Email Marketing is PECR not GDPR
https://privacykitchen.tv/emailispecr

B2C Email Marketing Rules in UK PECR
https://privacykitchen.tv/b2cemail

Links:

UK ICO’s Guide to Email Marketing
https://ico.org.uk/for-organisations/...

UK ICO’s Draft Direct Marketing Code of Practice (in particular, pages 78 to 82)
https://ico.org.uk/media/about-the-ic...

UK ICO’s Guide to Direct Marketing (in particular, page 44)
https://ico.org.uk/media/for-organisa...

UK’s Direct Marketing Checklist
https://ico.org.uk/media/for-organisa...

UK’s PECR
http://www.legislation.gov.uk/uksi/20...

The UK ICO’s Guide to PECR
https://ico.org.uk/for-organisations/...

The 2002 EU e-Privacy Directive (2002/58)
https://eur-lex.europa.eu/legal-conte...

The 2009 EU Directive amending the e-Privacy Directive (2009/136)
https://eur-lex.europa.eu/legal-conte...

The UK ICO’s Guidance on Spam Emails
https://ico.org.uk/your-data-matters/...