Message in Communication Strategy: Develop a Clear and Persuasive message

Message in communication strategy: Develop a clear and persuasive message

This video is about importance of message in communication strategy and the value of developing clear and persuasive communication. It covers the message development process in communication strategy, and shows how to develop a message in communication strategy. It shows how to develop a clear and persuasive message, value of developing clear and persuasive message, clear message and communication strategy, and role of message in communication strategy. In order to be effective in developing a clear message for the target audience, it's important to be persuasive.

A clear and persuasive message is key to effective communication. It covers the role of message in communication strategy, persuasive communication, how to develop clear communication, how to develop persuasive communication, designing strategic communication message, message design and creativity.

A good communication strategy helps simplify the work of message development.
a clear and persuasive message that influences and motivates people should follow the AIDA model so that it gets attention, interest, desire and action.
It clarifies factors to consider in developing persuasive communication.
It covers the factors to consider in developing a compelling message that is engaging to the target audience.

This video talks to business people, marketers, as well as students of consumer behaviour, and business communications. A marketing communication strategy guides on how to develop a compelling message.

To develop a powerful persuasive message companies gather information on lifestyle and personality, gender, age, income and social status of the target audience

A clear marketing communication strategy helps to ensure that information will flow to the intended audience effectively. It shows how the right message will get to the right people, at the right time and in the right manner.

It helps stay focused on target audience and objective. It guides on message development and selection of the delivery channels. It helps have a plan for assessing understanding by the target audience.

Shows how to develop appropriate message that meets objectives and is easy for the target audience to understand.

The video is Relevant for Business communication; marketing communication; effective communication; communication strategy; strategic communication; easy and effective communication

Dr Catherine Ngahu
Elevatus


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00:00 Clear message and communication strategy
00:34 Develop persuasive message
01:01 How develop a clear and persuasive message
02:01 Factors in effective messaging
02:39 Communication strategy and message
03:42 message success and feedback