Скачать или смотреть The Trust Recession: Why Faceless Marketing Is Destroying Your Company

Marketing is changing faster than most companies can keep up — but the biggest shift isn’t AI, new platforms, or another algorithm update.

It’s trust.

Buyers are overwhelmed with information, numb to ads, and increasingly skeptical of faceless brands. What cuts through now isn’t louder messaging — it’s human leadership, clear perspective, and real storytelling.

In this episode of Humans of Growth, Aly Hathcock sits down with Doug Longenecker, CEO of NKST, to unpack why companies are losing trust, how executive visibility has become a competitive advantage, and why today’s leaders need to think and show up more like creators.

In this episode, we cover:

• Why marketing messaging has shifted from information-first to trust-first
• How faceless brand messaging is eroding buyer confidence
• What it means for executives to “lead like creators”
• Why human-led storytelling outperforms traditional advertising
• How AI is accelerating marketing — and where it’s breaking trust
• The decline of transactional, non-human buying experiences
• Why executive visibility & personal branding matters internally just as much as externally
• How LinkedIn’s algorithm actually rewards engagement (not titles)
• The real ROI of thought leadership beyond vanity metrics
• How executive presence strengthens culture, retention, and partnerships

If you’re a founder, executive, or marketing leader navigating declining trust, shorter attention spans, and rising skepticism, this episode breaks down what’s actually working now and how to adapt without chasing every new trend.

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RESOURCES

Learn more about the work Whatsnkst does at www.whatsnkst.com.

Get connected to Doug here: www.linkedin.com/in/douglaslongenecker/

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