What Does AI-Powered Commercial Intelligence Look Like?

How well are you using all the data flowing through your business?

While businesses are familiar with using data from CRM, ERP, and business intelligence tools, Courtney, David, and Mohan explore the untapped power of unstructured data—emails, Slack messages, and Zoom calls. This new era of commercial intelligence uses AI to digest these communication streams and make smarter business decisions.

David breaks down the five pillars of commercial intelligence—revenue intelligence, market intelligence, client intelligence, engagement intelligence, and value stream intelligence—while discussing how AI can transform professional service firms.

Guest Chris Sorel from Catalyte joins Pete Buer to discuss how AI's potential goes far beyond generative models, improving everything from productivity to customer engagement and platform services.

In the "What's Your 9-1-1?" segment, Pete highlights a fascinating New York Times story where AI correctly diagnosed a medical condition missed by doctors, sparking a conversation on how businesses should start considering AI as part of their customer engagement strategies.

Learn more about Knownwell’s commercial intelligence platform at www.knownwell.com/demo.

00:00 Introduction to Data-Driven Decisions
00:40 Meet the Hosts and Guests
02:00 Understanding Commercial Intelligence
08:23 Components of Commercial Intelligence
16:20 The Role of AI in Commercial Intelligence
23:28 Interview with Chris Sorel on AI Beyond Generative AI
31:32 AI in Medical Advice and Business Implications
35:06 Conclusion and Final Thoughts

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