Скачать или смотреть Myntra's Comeback Story: How They Dominated Indian Fashion E-commerce | Case Study

Myntra's Comeback Story: How They Dominated Indian Fashion E-commerce | Case Study

From near bankruptcy in 2013 to dominating 55% of India's fashion e-commerce today - discover Myntra's incredible turnaround story! Learn how Flipkart's acquisition and 4 key strategies transformed their ₹744 crore loss into profit.

🔍 In this video, we break down:

✅ 2007-2014: The early struggles & Flipkart acquisition
✅ 2018 Crisis: Walmart takeover & mounting losses
✅ 4 Key Turnaround Strategies (Marketplace shift, logistics revamp, Gen-Z focus)
✅ FY24 Results: ₹30.9 Cr Profit vs ₹782 Cr Loss
✅ Future Challenges: Myntra Global vs Ajio/Nykaa

📈 Key Stats:

70M+ active users | 9,700+ brands
Logistics revenue: ₹2,439 Cr (50% of total)
FY24 Revenue: ₹5,121 Cr (+14.7% YoY)

💬 Comment: "Myntra" or "Ajio" – Which app do you use?


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