Скачать или смотреть Temu, TikTok Shop and Instant Retail (K5 Future Retail Keynote)

On June 24th, ChinaTalk’s Ed Sander delivered a keynote in Berlin, returning to the K5 – Future Retail conference, where he shared insights from his research for Tech Buzz China. Titled ‘The Big China Update’, he picked three topics that he thought were most important for the audience to better understand.

▶️ Why it’s not the cancellation of the de minimis tax exemption in the US that caused Temu’s (and Shein’s) business to collapse, and why it’s likely their business will come roaring back.
▶️ Why we should look at what Douyin already did in China and what TikTok did in Southeast Asia, the UK and the US to manage our expectations of what TikTok Shop will bring. It will both not reach but also go beyond our imagination.
▶️ Why, in China, a war broke out among food delivery and instant retail companies, and why that in time could also impact our markets.

Those excellent folks at K5 filmed the ‘show’.