Why the Triple Bottom Line Matters | Outlier.org

​​The triple bottom line is a framework that includes social, environmental, and financial aspects of doing business. Companies that consider these aspects can achieve long-term success and sustainability.

Jim Mourey is an associate professor of marketing at the Richard H. Driehaus College of Business, DePaul University. Mourey’s research explores the role of intuition, gut feelings, and nonconscious processes with respect to consumer choice and behavior.


Chapters:
00:02 Triple bottom line is a framework that considers social, environmental, and financial aspects of doing business

00:33 Three Ps Approach: Profit, Planet, and People

00:57 Considering environmental and social considerations can lead to greater long-term success and sustainability

01:23 Pro-environmental policies are effective in promoting sustainable business practices.

01:41 Patagonia is an eco-friendly brand

02:03 Considering environmental and human costs in business practices increases profitability.

02:27 The triple bottom line encourages us to consider environmental costs in addition to economic costs.

02:49 Business costs and ethics

This lesson is excerpted from Outlier’s Intro to Business course. Learn more about this course and check out our full catalog at https://www.outlier.org.

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