Скачать или смотреть COLD CALLING WORKS (If You Do This)

Most MSPs are founded by techies (me included).

We obsess over fixing things and avoid the sales bit. The truth: growth happens when you talk to people.

Here’s the simple engine that worked for me (and our BDM).

What you’ll learn:
• The 5-question rule to control the conversation
• How to book follow-ups with the right stakeholders
• Why 30 minutes a day beats a one-week sprint
• Tracking Calls → Meetings → Opportunities → Follow-ups → Wins
• Working backwards from user targets, e.g. 20 to 40

00:00 Cold open and why tech founders avoid sales
00:18 Cold calling isn’t dead
01:22 The five question rule
02:10 Booking the follow up with decision makers
03:00 Consistency: 30 minutes daily
03:50 Track the whole journey
04:30 From 20 to 40 users: work backwards
05:20 Wrap and next steps

Links:
• Blog: Tech to Sales Leader: How MSPs Can Gain More Clients – https://www.scalablemsp.co.uk/how-msp...
• Free Download - MSP Growth Guide - https://www.scalablemsp.co.uk/the-msp...

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