Скачать или смотреть Cash Flow is the Lifeblood of a Company

Cash flow is the scorecard.

Revenue can look good on paper. Earnings can be adjusted. Cash is harder to fake.

If a company’s operations aren’t turning into real cash, that’s a problem worth pausing on.

Growing businesses need cash to do three things:
Cover obligations
Reinvest in the business
Absorb mistakes without breaking

Free cash flow matters because it funds growth without relying on debt or dilution. Consistent, rising free cash flow usually means the business model is working and scaling responsibly.

Positive cash flow is the clean signal. More cash coming in than going out. That’s operational discipline.

Negative cash flow isn’t automatically bad. Many companies burn cash to expand, build infrastructure, or grab market share. The direction matters more than the number.

Improving cash flow tells you the business is learning how to convert activity into money.

That’s the transition that separates stories from companies that last.