Скачать или смотреть Coaching tips for sales managers - Dave Brock (TALKING SALES 330)

How can we coach salespeople to sell more, more sustainably?

Isn't that a primary role of a sales manager? And yet, how much time do we put into coaching?
And how effectively are we coaching?

I asked B2B sales leadership specialist David Brock to discuss sales coaching with me and help answer these sort of questions.

In this 17 minute video Dave addresses a number of sales coaching related questions:

What's the role of a sales manager and why coaching should be a critical part of that role?
What can a sales manager do to maximise the performance of every individual on their team?
How do managers find the time to coach? Managers have limited time and are under constant pressure
How do sales managers develop the skill to coach effectively?
What impact does the behaviour of the sales manager have on the behaviour of their team members?
What coaching techniques should we deploy, and when?
What is the comparative importance of directive, and non-directive coaching?