Скачать или смотреть Steve Anderson: The Social Media Messaging Landscape Is Shifting Fast. What Does The Data Tell Us?

Discover which social media and messaging platforms are actually engaging nonprofit supporters in 2026 through the latest proprietary data.

The social landscape is shifting fast, with platforms like Blue Sky rising in the progressive community and X/Twitter seeing a steady decline. Steve Anderson shares research from thousands of one-on-one interviews and surveys to reveal where your advocacy efforts will have the most impact. You will learn why WhatsApp is a "powerhouse" for click rates and how peer-to-peer organic messaging is becoming king. This session provides a data-driven roadmap for using social media strategically for exposure rather than just shouting into the void.

TIMESTAMPS

00:00 - The shift from X to Blue Sky: What the data tells us 01:15 - Why Facebook remains a powerhouse for shares but not engagement 02:30 - The WhatsApp advantage: Why messaging apps have the highest click rates 03:45 - Using LinkedIn and Blue Sky for progressive cause engagement 05:00 - Strategic tips for Instagram and TikTok exposure

KEY LINKS & RESOURCES

Full event website: https://events.techsoup.org/j/h2t46hr...

Presenter LinkedIn:   / stevieanderson  

New Mode Social Media Research: https://www.newmode.net

HASHTAGS

#SocialMediaTrends #NonprofitAdvocacy #DigitalEngagement

Nonprofit professionals are often overwhelmed by the accelerating pace of technology, making it difficult to stop reacting and start preparing for the future. This video replay from TechSoup Connect 🇨🇦's annual "Essential Tech for Nonprofits" event delivers "thought bombs" that provide actionable solutions. This lightning talk will give you a clear, tech-driven roadmap to maximize your organization’s resources and social return on investment in 2026.