Скачать или смотреть How to Run a Perfect Creative Kickoff Meeting

Here are 10 essential questions you need to ask during a creative kickoff meeting. If you're a graphic designer, art director, copywriter, or creative freelancer - this is for you.

Kickoff meetings can go so wrong so quickly without a plan, so if you're freelance or in a creative agency, design agency, or advertising agency, this will help you by running through this 10-question checklist.


💡Books I'm currently reading💡:
The Creative Act by Rick Rubin: https://amzn.to/485hOjv (USA)
A Self-Help Guide for Copywriters https://amzn.to/3SwpTJ7 (USA) or https://amzn.to/3uawLTl (CAD)
Steal Like An Artist: https://amzn.to/3vIxpaY (USA) or https://amzn.to/3HzTmvM (CAD)
Junior. Writing Your Way Ahead In Advertising: https://amzn.to/3S9E061 (USA) or https://amzn.to/42fvTct (CAD)
Rethink the Business of Creativity https://amzn.to/4becvkg (USA) or https://amzn.to/3Swp8jf (CAD)

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00:00 Introduction
00:34 First Question: The Goal
00:46 Second Question: Target Audience
00:56 Third Question: Brand Personality & Values
01:10 Fourth Question: Key Messaging
01:20 Fifth Question: Tone & Style
01:37 Sixth Question: Brand Guidelines
01:54 Seventh Question: Competitive Landscape
02:09 Eighth Question: No-Gos
02:25 Ninth Question: Budget
02:53 Tenth Question: Timeline & Deliverables