Скачать или смотреть Steinberg Bakersfield Produced by Pacific Media

Steinberg Architects needed to submit a video as part of their proposal package for a 50 million dollar student housing complex competition. To connect strategically and emotionally with the judging panel, PM developed a story arc and two student characters that brought SA's architectural proposal to life and showed how their design would support the community-building that the university was seeking. We also integrated a rich visual treatment of the architectural plans and drawings and used streamlined VO and text points to communicate technical information. Our client won the project and they attribute much of their win to having a compelling video that served to differentiate their proposal from their competitors.