Roland Sands' Theory Of Motorcycles

DicE Magazine unpacks the mystery behind Roland Sands' motorcycle philosophy. With championships both as a rider and team owner, and a sought-after custom bike builder, it should make plenty of sense.

#FirstMovers start by taking a risk, then go all-in on something bold. Roland Sands embodies this ethos, and we're proud to share part of his story.

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Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion are reignited under new brand stewardship.

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