Скачать или смотреть Data Analysis: Sales Prospects from Home Mortgage Data by Mike Studio Data Insights Consulting

Observations and Key Insights:
 
Loan-to-value ratio (LTV): 333 borrowers have LTV ratios below 80%, which is a good sign. This means that they have significant equity in their homes, which makes them less risky to lend to.

Minority homeowners: There are 86 borrowers who live in areas with more than 50% minority homeowners. This is a target market for JPMorgan Chase & Co., as the company has a strategic goal of increasing support to minority communities.

Annual income: 251 borrowers have annual incomes greater than the median. This means that they have more disposable income and are more likely to be able to afford more financial products and services.

Appraised home value: 251 borrowers have appraised home values greater than the median. This is another good sign, as it means that their homes are worth more than they owe on them.

High-quality leads: Identified 5 borrowers as high-quality leads. These borrowers have all of the following characteristics:

Low LTV ratios

Live in areas with high minority populations


Have high annual incomes and appraised home values

Have borrowed amounts less than the median

Overall, the observations above are positive and suggest that there are a number of potential sales opportunities that you could pursue.