Koparo Earns ₹50 CRORES By Selling Home Cleaning Products | Shark Tank India | Ep 32 Mad Over Growth

Koparo Earns ₹50 CRORES By Selling Home Cleaning Products Ft. Simran Khara

In this most insightful episode, Nitin Bajaj talks with Simran Khara, Founder of Koparo, a brand that sells sustainable and plant-based home cleaning products. Simran started Koparo with the idea of noticing a significant gap in the market for natural cleaning solutions during the COVID-19 pandemic.

Recently, Simran appeared on Shark Tank India Season 3 and raised funding of Rs. 70 Lakhs from Aman Gupta and Vineeta Singh. She has worked at McKinsey & Co, Star TV, and as CEO of digital media startup Juggernaut Books.

The podcast embarks on how this mother is making home cleaning products using coconuts, the investment required to start a consumer-based business, the marketing strategy of Koparo, mistakes to avoid while building a D2C brand, product photography hacks and the effect of Shark Tank India.

Watch this podcast till the end.

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CHAPTERS:

00:00 Highlights of the episode
01:51 Why Koparo?
04:12 What is LTV & CAC?
05:52 Key Insights to scale a business
12:04 Mistakes to avoid while finding industry’s market size
17:52 Framework Strategy from Unilever
23:31 Quitting Companies like McKinsey, Juggernaut
27:15 What is a Formulator?
33:32 Cost of formulated products
37:00 Product photography hack
40:18 One thing that founders should do
40:52 First e-commerce platform to launch your product
42:16 Marketing Strategy of Koparo
47:39 Influencer Marketing
50:33 Best time to launch a new product
57:25 Offline & Online Sales
01:01:06 Importance of sampling in D2C brand
01:03:43 Why she moved to offline business?
01:08:54 Revenue of Koparo
01:11:15 Spike of Shark Tank India
01:13:57 Conclusion

#koparo #sharktank #sharktankindia #business #startup #podcasts #podcast #MadOverGrowth #NitinBajaj

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Watch Previous Episodes with:
Pulkit Malhotra -    • Meet The Real Perfume King Of India F...  
Shivi Singh -    • How ClearDekho is building 50 CRORES ...  
Rahul Arora -    • Intervue Made 10 CRORE By Taking Inte...  

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn:   / easyleadz  
Instagram:   / easyleadz  

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Credits:
Editor: Nitin Kumar & Abu Talha
Location Courtesy: Guftagu Comedy Club