Скачать или смотреть The Generative Self: Why We Defend Beliefs We Know Are Wrong

Why do people double down when proven wrong?
This video explores the neurocomputational roots of cognitive dissonance — where belief meets biology.
Drawing from cutting-edge neuroscience, predictive coding theory, and social identity research, Skylar Fiction unpacks how the mind defends its most sacred model: the self.

Inside the digital echo chamber, identity becomes a high-precision prior. Every “like,” “share,” or “retweet” feeds the brain’s reward loop, reinforcing our tribe’s version of truth.
But beneath the algorithms, something deeper is happening: your brain is performing a cost-benefit calculation — it’s cheaper to rationalize than to update.

This isn’t just psychology; it’s physics of the mind.
Learn how prediction error, dopamine, and social belonging combine to create the illusion of certainty — and how self-affirmation can break the loop.

🔬 Concepts Featured:

Cognitive Dissonance (Festinger, 1957)

Predictive Coding & Free Energy Principle (Friston)

Social Identity as a Generative Model (Tajfel, Turner)

Hierarchical Bayesian Modeling (HGF)

Self-Affirmation as Prior Decoupling (Steele, 1988)

🎧 Written and narrated by: Skylar Fiction
📘 Based on the research paper “The Generative Self: Predictive Coding, Social Identity, and the Neurocomputational Dynamics of Cognitive Dissonance.”

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