Google Discovery Ads Tutorial : Step by step guide for beginners

Create Google Discovery Ads with ease. Follow this simple campaign template step by step so you can tap into the power of having your ads everywhere your prospects are.

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💼 More Training:
Google Ads Campaigns: Advanced Guides To Scale Playlist:    • Google Ads Campaigns: Advanced Guides...  

1) Google Display Ads 2022 Tutorial:    • Google Discovery Ads Tutorial : Step ...  
2) Google Ads 2022 Tutorial:    • Google Ads Tutorial For Beginners [Ca...  
3) Optimize your campaigns:    • 5 Tips To Run A Profitable Youtube Ad...  
4) Dynamic Google Ads Remarketing Install:    • Google Ads Remarketing With Tag Manag...  
5) Pixel Tracking WIth GTM:    • Track Facebook Pixel With Google Tag ...  

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🧰 Recommended Resources (Tools We Use):

🔥📃 Google Ads Copywriter: https://sales.actmarketing.io/google-...
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🔥🛠️ Google Ads Foundation: https://sales.actmarketing.io/pgf-goo...
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📔 Table of Contents:
0:00 - Intro
0:27 - Discovery Difference
1:31 - Campaign Structure
7:06 - Ad Group Targeting
11:56 - Ad Copy Craft
16:40 - Outro

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Google Discovery Ads Tutorial 2022: Step by step guide for beginners

Reach customers ready to engage and take action on your campaigns using the Google Discovery Ads. This video will show you how to create discovery ads with a step-by-step process so it's easy to follow, easy to create a discovery ads campaign in google ads and some best practices to be successful.

If you're not getting the results that you want from your Google ads then it's probably because you don't really know what you're doing. That's why we created this complete guide on everything there is to know about Discovery Ads. Discovery ads are a new way to reach people across google properties in the moments when they’re open to discovering your products and services – whether they’re browsing videos in the YouTube home feed checking timely offers in the Gmail promotions tab or swiping through discover to catch up on the latest news...


Now Google Discovery Ads are very similar to Display ads in that they allow you to target audiences of potential customers interested in your specific product or service and the ads are displayed across Google's products instead of websites. While they appear to be similar to display campaigns discovery ads are actually their own campaign type in google ads.

What’s fast about Discovery ads is you only have to worry about 3 different dimensions unlike discovery where you have to make like 20 per campaign, although responsive display is fixing that for us.

To achieve your Google Ads performance goals, you can use Discovery campaigns to reach up to 3 billion customers across Google feeds. This campaign type allows you to deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand—all through a single Google Ads campaign—thanks to Google's audience and customer intent signals.

Also, the Youtube placement is different from display. Whereas display ads will be a banner at the bottom of the video, the discovery ads can appear at the top of the suggested videos.

So if you are interested in utilizing Google Discovery Ads for your business, then this tutorial is perfect for you.
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