Teaching Car Salesmen on how to sell the 1958 Buick Cars

1958 Buick models included the Roadmaster Riviera, Limited series, the Super series, the Century series, Special series and the wagon series called the Century Caballero. Buick’s least popular vehicle was the Limited Convertible model 756, along with the Limited Riviera Sedan and the Limited Riviera Coupe. Only 1,026 units of these models were manufactured with a price of $5,000 in 1958.

From bumper to bumper, these cars featured nearly 19 feet of fins and chrome styling. The 1958 Buick Road Master Riviera model 75R was a great performance model, offering an exclusive known as flight pitch dynaflow engineering.


The front grille on the 1958 Buick received a lot of attention because it contained 160 chrome squares within a huge shell. Many years ago, I had a conversation with a man who worked in a body shop during the early 1960s, and he informed me that the 1958 Buick models were the most difficult vehicles to work on because of the front end design with that massive chrome grille.