Скачать или смотреть How Misaligned Values Can Damage Your Brand

When unity falters, even the strongest partnerships can break. This is what happened between Gina Rinehart's Hancock Prospecting and Netball Australia. A difference in values, a public debate, and a fallout.💔

The lack of aligned values was clear from the outside looking in. Netball players, Netball Australia executives, fans, and the media watched as the discord unfolded. 📰

The fallout was swift and public. Hancock Prospecting cut ties, significantly impacting the Netball Australia brand. 🏐

😥 It was a tough time, and it's fair to say that the challenges were enormous. Even now, it seems Netball Australia is grappling with aligning its organisational values.

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