Скачать или смотреть How to Survive a Million-Dollar Loss | Beardbrand founder on company's recovery

This year host Eric Bandholz has sprinkled occasional episodes with real-life master classes from Beardbrand, his company. To date he's addressed hiring, branding, profit-building, priority-setting, and exiting.

For this installment, he shares Beardbrand’s experience of losing nearly $1 million across 2023 and 2024. It got bad. Cash levels dropped to where they were in year one, 2014. The business was hemorrhaging money.

But it survived. It made it through without outside funding. Eric and his company are now growing and building, eager for the future.

He recaps the journey in this incredible, transparent episode.

Key concepts: Ecommerce business survival, bootstrapped business lessons, handling major retail losses, small business setbacks, Target vendor fallout, surviving financial crisis, inventory and profit margins

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ho...

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/ta...


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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com


0:00 Intro
1:30 Challenges with Target partnership
13:50 Slower growth
16:40 Operational struggles
18:58 Recovery strategies and outlook