The Warp & Weft of American Kit Making with Eliel Cycling's Ryan Cady

Starting an American kit company in a sea of established competitors may seem like a daunting undertaking to some. Ryan Cady, however, became a bike shop owner at nineteen years old during college, raced bikes full time and then ran a sock company before he stepped up to the plate. Cady gravitates toward detail-oriented challenges and he met his match after launching Eliel Cycling in 2014. This episode contains an abbreviated master class in Eliel’s craft - from ordering a spectrum of italian fabrics, to panel choices, sublimation dying, laser cutting, and masterful hand sewing. Cady also shares both his pride in establishing an American heritage brand as well as the challenges of Southern California manufacturing. At the heart of Eliel is a founder and CEO who started a cycling brand because he loves the sport and knows he can improve the experience. Keep listening and see for yourself.