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From the mediaX Conference "New Approaches to Audience Segmentation": A Stanford mathematician & Co-founder/Executive Director of the H-STAR Institue, Keith Devlin addresses insights into market segmentation and audience analysis gleaned from his work with the educational technology company BrainQuake.

At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.

http://mediax.stanford.edu/news/audie...