Скачать или смотреть Build Deeper Connections with a Print Newsletter

In this episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss make the case for an old-school tool with new-school potential: the print newsletter. What starts as a light-hearted catch-up turns into a rich, practical conversation about how physical newsletters can build trust, extend your reach beyond digital, and deepen client relationships.

Rob shares his behind-the-scenes process for creating the Help Before You Sell print newsletter—why he does it, how he uses AI to support it (but not replace the human touch), and what it’s really like to pull insights from podcast episodes into something tangible. The trio explore how print fits into a “help first” marketing philosophy, why it's less expensive than you might think, and how it can become a litmus test for potential clients.

Whether you’re already publishing content or just trying to stand out in a digital crowd, this episode will help you think differently about how and where you show up to serve your audience.

🔗 Try the Help Before You Sell print newsletter for free:

Chapters:
00:00 – Intro: From podcasts to print
02:05 – Studio setups and floaty heads
02:32 – Rob’s ideal writing routine
04:09 – Two ways to write a newsletter
05:32 – Why print still matters in a digital world
07:35 – Repurposing podcast content into print
08:46 – Is print making a comeback?
11:09 – Direct mail doesn’t have to be expensive
16:44 – Print as a tool for deeper relationships
24:31 – Podcasting, print, and the creator’s curse

And thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Learn more and take our free 7-day podcasting crash course at https://activateyourpodcast.com/