Скачать или смотреть How Social Signals Quietly Became the Most Valuable Data | Trigify (Hugo Millington)

Sponsored By RevyOps (The #1 GTM Data Management Platform):
https://tinyurl.com/revyops-hugo

Episode Summary:
In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Hugo Millington Drake, Founder of Trigify, to unpack the real journey of building a SaaS company in today’s crowded GTM landscape. Hugo shares how Trigify evolved from an accidental automation agency into a social intent platform, why interest-based signals outperform traditional triggers, and the hidden challenges of selling software to cost-sensitive agencies. The conversation dives deep into PLG vs. sales-led growth, churn, pricing pressure, LinkedIn outbound, the rise of GTM engineers, and why most founders underestimate how hard software really is.

What you’ll learn:
How Trigify pivoted from an agency into a SaaS product
Why social engagement data beats traditional trigger-based signals
The real differences between selling services vs. selling software
Why PLG is harder than it looks in complex GTM tools
The challenges of churn when selling to agencies
LinkedIn outbound vs. cold email at scale
Influencers, micro-creators, and early SaaS distribution strategies
The truth about “GTM engineers” and no-code/AI hype
Why founder stress is often self-inflicted and how to manage it

Episode Highlights:
[00:00:48] What Trigify does and how it evolved
[00:04:43] Interest-based targeting vs. traditional triggers
[00:07:27] From automation agency to SaaS, selling $149 software vs. $3k retainers
[00:18:41] Churn, pricing pressure, and agency customers
[00:27:17] PLG, onboarding, and customer confusion
[00:40:00] GTM engineers, Clay, and AI tool hype
[00:54:13] LinkedIn outbound, fake accounts, and scale limits
[01:11:10] Founder stress, perspective, and long-term thinking

Featured Guest:
Hugo Millington Drake – Founder, Trigify

Host:
Ben Reed, Host of the Next Gen Sales Leaders Podcast

Connect with Hugo:
Website: https://www.trigify.io/
LinkedIn:   / hugomdrake  

Follow Ben on Social:
LinkedIn:   / benjamin-aaron-reed  

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Sponsored By RevyOps (The #1 GTM Data Management Platform):
https://tinyurl.com/revyops-hugo