Скачать или смотреть Why ipl is so popular? # ipl

Since 2008, most of top stars in the cricketing world have been taking a collective break from international and domestic cricket to take part in the Indian Premier League (IPL) that happens mostly in a two-month window between March and May. In short, during this time period the IPL has been the cynosure of the cricketing world’s eyes at large. Looking back, even though it seem inevitable that viewership in cricket would call for a shorter format, it wasn’t really obvious at the time. In fact, it seems rather incredible today that the BCCI and India were quite indifferent to T20’s charms initially. But what contributes to the enduring appeal of the IPL? What are the various factors that have made the league what it is today — the biggest commercial property outside international cricket (and quite likely to overtake it soon)? The answers lie in two major factors — timing and scheduling.


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