Скачать или смотреть Consumer Psychology: Why One Purchase Is Never One

Have you noticed how buying one new thing suddenly makes everything else feel “off”?

That’s not coincidence.
That’s psychology.

When you buy something new, your brain doesn’t just register a purchase —
it updates your identity.

You’re not buying shoes.
You’re buying a version of yourself.

And once that version exists,
anything that doesn’t match it feels wrong.

So you don’t buy more because you need more.
You buy more because your brain wants alignment.

This is why brands don’t sell single products.
They sell ecosystems, lifestyles, setups, outfits.

One purchase pulls the next one with it.

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consumer psychology
buying behavior
brand psychology
marketing psychology
identity psychology
why people overspend
consumer behavior


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#marketing
#branding
#consumerbehavior
#mindset
#businessmindset