Скачать или смотреть Avoid This Common Coaching Mistake

At first, you might think your job as a coach or consultant is to be the hero. Clients will look to you for wisdom, insight, and the perfect process. And at the end, they’ll say, “Wow, I’m so glad we hired you.”

But that’s not your role. You’re not the hero—you’re the guide.
A successful engagement isn’t about you; it’s about the client saying, “Look at what we accomplished.”

Key takeaways:
You’re not the hero—the client is.
Your job is to guide, not take center stage.
Success is when clients own their results, not when they praise you.

Shift from being the expert who saves the day to the guide who empowers. That’s where real impact happens.

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