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Timothy Armoo (often referred to as Timo) is a British entrepreneur and influencer marketing expert best known as the founder of Fanbytes.
Born in Hackney to Ghanaian parents, he grew up on a council estate on Old Kent Road in South London. He demonstrated an early aptitude for business, launching a tutoring company called Alpha Tutoring at age 14 and selling his second business, EntrepreneurExpress, at age 17.
Career and Fanbytes
While studying Computer Science at Warwick University, Armoo co-founded Fanbytes in 2017. The agency specialized in helping major brands—including Nike, Samsung, and the UK Government—connect with Gen Z audiences through influencer marketing on platforms like TikTok and Snapchat.
• Growth: He grew the company to a team of approximately 75 people.
• The Fanbytes Fund: In 2020, he launched a £250,000 fund to support influencer campaigns for Black-owned businesses.
• Exit: In May 2022, at the age of 27, he sold Fanbytes to the global marketing agency Brainlabs in a widely publicized eight-figure deal.
Achievements and Recognition
Armoo is a prominent speaker on digital transformation, Gen Z mindset, and diversity in tech. His accolades include:
• Forbes 30 Under 30: Featured as a cover star in 2021.
• Huffington Post: Entrepreneur of the Year.
• Evening Standard: Recognized as one of the most influential people in media.
• Author: He is the author of the book What’s Stopping You?, which outlines his frameworks for success and entrepreneurial mindset.
He currently serves as the Vice President of Influencer Marketing at Brainlabs and remains an active thought leader through his "CheatCodes" newsletter and various speaking engagements.



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