From Startup to Scale Up Strategic Roadmapping for Revenue Growth

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY.

They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth.

Jennifer also shares her insights on scaling OLLY from a startup to a Unilever brand, emphasizing the crucial role of leadership, tech infrastructure, and customer-centric decision-making.

This episode is filled with valuable takeaways for executives focused on driving revenue growth and sustainability.

Music from #Uppbeat (free for Creators!):
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