Скачать или смотреть Multicultural Marketing using Influencers with Wanda Vides | Generation Influence Ep. 27

Join us for this edition of Generation Influence, a podcast from gen.video (now www.partnrup.ai) focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Wanda Vides for Andros Foods - Bonne Maman.

👉 Meet The Guest Host:
Wanda is a classically trained marketer with a focus on creating data-driven, insightful, actionable solutions for companies. Her dynamic career expands various markets (US, Brazil, Canada, China, Mexico and Russia) and crosses different marketing verticals (from traditional TV to eCommerce). She is a CPG subject matter expert in the US domestic retailer landscape and Hispanic/Latinx consumer.

Her brand career began at P&G where we led US Hispanic marketing for Oral Care. This is where her passion for data and consumer research backed strategies began. She later honed her financial acumen at RB. A lover of brands, Wanda has had the opportunity to work on, and deliver growth for, iconic household staples such as: Crest toothpaste, French’s mustard, Frank’s RedHot hot sauce, Woolite detergent, and LG vacuums.

Currently at Andros Foods she leads the Bonne Maman Preserves/Jelly portfolio in the US while expanding the brand’s Spreads presence with the launch of their delicious Hazelnut Chocolate.

Born in Colombia and raised in New Jersey, she earned her BS in Marketing from Rutgers University and later her MBA from University of Michigan’s Ross School of Business. Wanda now lives in Southern California with her husband, their 4-year-old son and black rescue dog aptly named “Tinta” (Spanish for ‘ink’).


👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.


📖 Podcast Chapters:
6:41 Intro
9:14 P&G as the Ultimate CPG Training Ground
14:43 Hispanic Marketing at P&G
24:41 Influencer Marketing to the Hispanic Market
35:44 Wanda’s perspective on Sustainability and Assimilation
40:35 Influencer Marketing at LG
45:24 Marketing at Bonne Maman
48:46 Who Inspired Wanda


👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...