Скачать или смотреть Busting Corporate Myths with Bryan Pearson (Full Episode)

Business decisions can be significantly improved with the intersection of behavioral science and data science.

Hear more on this topic in the next edition of our BEworks Conversations with Kelly Peters, this time featuring our guest Bryan Pearson. Bryan is a long-time friend of the firm, foundational client, and the former President and CEO of LoyaltyOne.

With more than two decades of experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert, author, and speaker on customer #loyalty and #marketing.

In this conversation, Kelly and Bryan discuss what it’s like to be an early adopter of scientific thinking and taking a data-driven approach to business decisions. They discuss why it's so critical for organizations to think like a scientist and challenge entrenched organizational thinking with experimentation and evidence.

Do you agree that business leaders ought to think more like scientists?

#BEworks #BEworksConversations #podcast #BehavioralEconomics #BehavioralScience #ScientificThinking