Скачать или смотреть GMT20250717-180305_Recording_2560x1440

Mastering AI for Deep Research: Insights for Marketers

Join Melissa Reeve, a seasoned marketing executive and AI enthusiast, as she dives into the world of using AI for deep research in marketing. This session covers detailed insights on AI tools, the importance of rigorous fact-checking, and practical use cases such as market landscape analysis, competitive analysis, content strategy, and consumer insights. Discover the benefits of deep research over basic AI, learn effective prompting techniques, and understand the challenges and caveats of leveraging AI. This video is packed with real-life examples, demos, and actionable advice to help you integrate AI seamlessly into your organization.

00:00 Introduction and Welcome
00:50 Overview of AI for Marketing
03:06 Deep Research Explained
06:30 Top Deep Research Tools
07:52 Marketing Applications of Deep Research
09:57 Creating Effective Prompts for Deep Research
14:10 Market Landscape Analysis
15:36 Competitive Analysis
20:35 Customer Insights and Sentiment Analysis
23:30 Addressing Content Gaps and Emerging Trends
24:07 Comparing SEO Tools and AI Accuracy
24:53 Challenges and Caveats of AI in Research
26:53 Using Google's AI Tool for Fact-Checking
31:18 Efficiency and Time-Saving with AI
36:03 Balancing Learning and Using AI Tools
44:15 Upcoming Events and Final Thoughts