Скачать или смотреть 3 Strategy vs Tactics | Digital Marketing Basics

In this lesson, you will learn the difference between strategy and tactics in digital marketing and why understanding both is essential for online business success.

Many beginners confuse tactics (such as running ads or posting on social media) with strategy. This lesson explains how strategy defines the long-term direction and goals of a business, while tactics are the specific actions used to achieve those goals.

What You Will Learn in This Lesson

What strategy means in digital marketing

What tactics are and how they work

Key differences between strategy and tactics

Examples of strategy vs tactics in online marketing

Why tactics fail without a clear strategy

How to align tactics with business goals

By the end of this lesson, you will be able to plan marketing activities more effectively and avoid common beginner mistakes in digital marketing.