Product Innovation versus Product Optimization by Alex Osterwalder at Lean Product Meetup

Innovation expert Alex Osterwalder, creator of the Business Model Canvas, shares his advice on Product Innovation versus Product Optimization at Lean Product Meetup on May 22, 2024. David Bland, Alex's coauthor on Testing Business Ideas, also presented a portion of the talk.

About Alex Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked number 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

His books include the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and the recently launched High-Impact Tools for Teams.

If you would like to see more videos like this check out the following talks from past months:

▶ “Product is Hard” by Inspired Author Marty Cagan
   • "Product is Hard" by Inspired Author ...  

▶ "Product Strategy: The Missing Link" by Inspired Author Marty Cagan
   • "Product Strategy: The Missing Link" ...  

▶ “Jobs to Be Done” by Tony Ulwick:
   • "Jobs to Be Done" (JTBD) by Tony Ulwi...  

▶ "Crossing the Chasm" by Geoffrey Moore
   • Crossing the Chasm by Geoffrey Moore ...  

▶ "How to Iterate & Improve Your Product with Rapid User Testing" by Dan Olsen
   • Dan Olsen on How to Iterate & Improve...  

▶ "Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen
   • Mastering the Problem Space to Achiev...  

▶ Jake Knapp about his new book “Make Time” :
   • "Make Time" by Jake Knapp at Lean Pro...  

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
   • Using Data to Set Your Product Strate...  

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▶ Lean Product was founded by Dan Olsen https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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