Why Does The Target CPA Bidding Strategy Get Low Impressions, Clicks And Conversions?

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Is your target CPA bidding strategy receiving low impressions, clicks and conversions? If you’re not sure why this is happening, watch this video to find out what you must check.

When I make a campaign in target CPA strategy, I get a low impression and click and then low conversions. So there are two things that you can do straight away look at. Look at your target CPA. If it's too low, Google will not be able to get you the impressions and the clicks and the conversions and what you want to do. So, for example, if you say, I know everybody wants the conversion as low as possible, but that needs to be a number which is feasible. For example, if your click cost is, let's say, $20 and you want a conversion at $10, it's not going to happen, Right? Or if the click cost is $20 and you want a lead for $20, that means you need to have a 100% conversion rate. That is also not going to happen.

So you need to be realistic or you need to explain this to your client. Look, even if we get one in five conversions, a 20% conversion rate, which is the minimum, you should be going for a lead gen and the click cost is $20, our cost per lead is going to be about $100. And if the client says, well, I'm not prepared to pay so much, then move on. Go to the next client and don't waste your time with those people because they don't understand this game. This is how it is played.

The other thing is, if your target CPA is $20, you need to give at least three to five times the target CPA as your budget. So $20 times three is $60, plus times five is $100. The more you give, the better it's going to start working and the more it's going to get impressions, and it's going to start to give you results quickly. Google says to give ten times your target CPA, which would be 200. But we find between three and five is a good starting point.

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