"Flick My BIC" TV ads

Описание к видео "Flick My BIC" TV ads

Shortly after launching its first BIC® butane lighter in 1973, BIC introduced the memorable slogan "Flick My BIC." Thanks to a bevvy of humorous ads on TV and in movie theaters, "Flick My BIC" became a pop culture phenomenon and part of America's lexicon. BIC still uses the venerable slogan to this day!

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