Скачать или смотреть Google Ads Ad Rotation (Easy Ads Split Test)

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In today's video, I want to talk about choosing the right Google Ads ad rotation setting to get the most out of your campaigns.

I'll explain why Google's default recommendation to "Optimize" isn't always the best choice for you as the advertiser.

Instead, I'll show you why I always recommend selecting "Do not optimize: Rotate ads indefinitely" to easily force a split test within your ad groups.

This allows you to test different ad variations, like pinning headlines or trying new calls to action, to see what truly drives the best performance.

Taking the time to test your ads is what really separates the advertisers who get long-term results from those who wonder why their campaigns are failing.