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The Secret Journey Behind Bestselling Books! 👇

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What happens when a best-selling author doesn't just write a book—he lives it?

Ron Thurston isn’t just an author. He’s a movement-maker. In this episode, we talk about how “Retail Pride” became a national tour, why “Human Pride” is the mindset every leader needs now, and how to turn your book into a full-blown platform.

We cover:

● Why writing for underserved communities creates lasting impact
● The future of work in an AI-driven world
● How to stay human in a digital economy
● What it really takes to build a personal brand that lasts

If you’re an author, entrepreneur, or someone who wants to make your work matter—this one’s for you.

Get the books: ronthurston.com

Learn more at rising-authors.com

Timestamps:
00:00 — How we met: two first-time authors, one shared table
01:08 — The birth of Retail Pride and why retail workers are overlooked
05:00 — Turning a book into a brand, tour, and podcast
10:17 — Writing for people who never get books written for them
17:15 — The seed of Human Pride and the future of work
20:38 — Optimizing your potential in the age of AI
26:09 — From idea to movement: how to make your book matter
30:42 — The power of documenting, not performing
34:08 — How to show up on LinkedIn even if you're still employed
38:46 — Social skills, retail stories, and why human connection wins
42:11 — The one lesson he hopes every reader takes from Human Pride

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