UGC NET Commerce | Marketing Management | Konica Kansal

UGC NET Commerce | Marketing Management | Konica Kansal

UGC NET June/ Dec 2023 - Watch the live class on Marketing Management for UGC NET 2023 Preparation by Konica Kansal . Practice problems on best question for UGC NET June/Dec 2023 Exam. These classes will help you to level up your preparation for UGC NET 2023.
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UGC NET Exam
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University Grants Commission (UGC) conducts National Eligibility Test (NET) to determine eligibility for lectureship and for award of Junior Research Fellowship (JRF).

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Time Stamp
00:00 - Welcome Intro
02:24 - marketing management
03:59 - the role of marketing
05:22 - concept of exchange
06:21 - production orientation
10:31 - selling orientation
12:58 - marketing concept
16:09 - the social marketing concept
17:29 - holistic marketing concept
18:10 - core concepts of marketing
24:43 - market segmentation
30:50 - Integrated Marketing
43:08 - Microsoft
45:23 - types of new product and price
1:00:55 - selective distribution and exclusive distribution
1:12:45 - customer value and customer satisfaction
1:17:35 - customer behavior
1:21:01 - customers buying behavior
1:25:13 - branding
1:40:13 - Direct marketing