Скачать или смотреть OMA Captures The Essence Of Miss Dior In Tokyo Exhibition.

Formulating a physical space for an ephemeral subject requires creative conceptual thinking. “We’re visualizing the invisible to some degree,” explains OMA partner Shohei Shigematsu, the architect who recently completed his first exhibition design for a scent, Miss Dior, the iconic perfume by Christian Dior that launched in 1947, nearly simultaneously with the French fashion house, making it integral to the brand’s identity. It’s a relationship that has been celebrated since 2013, with Miss Dior exhibitions over the past decade appearing in Paris, Shanghai, and Beijing, among other locations. Now, timed with a newly updated scent and campaign featuring actress Natalie Portman, Tokyo is part of the tour with “Miss Dior: Stories of a Miss” at the Roppongi Museum this summer, and for it, Shigematsu tapped into the rich history to create a nearly 10,000-square-foot experience that allowed visitors an in-depth look at the perfume’s influence, past and present.

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