Скачать или смотреть Roberto Martinez: Scaling Service Providers through AI, PR & Authentic Marketing

Your service business isn’t digitized or automated enough to compete. Roberto Martinez (Braven Agency; Google coach for California) shows how to install AI workflows, respond to leads in minutes, and use PR to build third-party authority that moves the needle. Secondary: short-term thinking, under-used partners, weak nurturing, loan-readiness gaps.

Transformation & strategies:

Shift from reactive to proactive with workflowed AI agents and fast lead handling
Digitize + e-commerce enablement + segmentation to win locally and online
PR as authority engine to boost search & conversion
_ Partner ecosystems (cities, tech, universities) to scale impact and reduce costs

Top takeaways:
• Respond in minutes → conversions climb
• PR + testimonials = belief before buy
• Human recognition fuels superfans and referrals

Solutions (Roberto): digitization, AI workflows/agents, PR, partner programs, team empowerment.
Solutions (Freddy D): 3–15 minute response rule, direct-mail gratitude, editorial validation, ecosystem activation.

SUPERFANS Framework™SmallBusinessDigitization Pillars Applicable
Pillar Insight: S¹ Strategize | U Unite | P Propel | E Elevate | R Rally | F Finance | A Automate | N Nurture | S² Sustain

Quotes:
“You can’t authentically charge a small business what you’d charge a Fortune 100…” — Roberto
“People will crawl through broken glass for appreciation and recognition.” — Freddy D

Who this is for: Plumbers, med spas, attorneys, contractors, and service SMBs ready to scale smart.
Guest: Roberto Martinez, Braven Agency (city/tech partner programs; pandemic-era SMB digitization scaled to 7-figure impact).

Sponsor/Resources:
• Braven Agency + Smarts (AI + human consultation tool)
• Wells Fargo Foundation Digital Communities: loan-readiness checklists & advisors
• Contact: robert@bravenagency[dot]com

About Business Superfans®: We turn customers, teams, and partners into advocates that grow your business.

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