Скачать или смотреть Business Storytelling by Narativ | Apply the Power of Storytelling to Business Communication

Narativ's CEO, Jerome Deroy, explains that at Narativ we use business storytelling in three ways, for sales, training and onboarding, and leadership and team building. Throughout, the goal of storytelling is connection. We connect companies to their audiences (internal or external) through powerful stories. To make that connection starts with "excavation"—finding the stories that need to be told. Established narratives, such as origin stories, may not have evolved along with the company and its market. New stories may have emerged. We identify those, teach you how to craft them according to our 7-step method, and prepare you to present them to your audience. You can read more about our approach in a book by Narativ's Director and Co-founder, Murray Nossel, Ph.D., titled, Powered by Storytelling: Excavate, Craft and Present Stories to Transform Business Communication. Hire us for in-person or on-demand workshops and consulting.To learn more about business storytelling, visit: https://narativ.com/2019/09/18/storyt...