Скачать или смотреть Why Are Your Amazon SES Emails Going to Spam and How to Fix It

Are your Amazon SES emails ending up in spam folders?
In this video, Warmy.io addresses common issues causing this problem and provides actionable solutions to ensure your emails land in recipients' inboxes.

One critical aspect is authentication. Without SPF, DKIM, and DMARC setups, emails appear suspicious to spam filters. Setting up these authentication protocols is crucial for establishing credibility.

Email engagement plays a significant role in spam filtering. Providers assess engagement levels to determine email relevance. Enhance engagement by focusing on content quality and relevance to avoid spam categorization.

Design and content quality can also impact spam filtering. Avoiding spammy language and maintaining a balanced text-to-image ratio can improve deliverability rates.

Ensure your email infrastructure is properly configured to avoid spam issues. Regularly clean email lists and conduct pre-send testing to identify and address any potential problems.
Pre-send testing is crucial for identifying and resolving any content or infrastructure issues before sending emails to your entire list.

By addressing these common issues and implementing best practices, you can improve your Amazon SES email deliverability and ensure your messages reach your intended recipients' inboxes.


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