Why Wool Matters

Why Wool Matters; Featuring HRH The Prince of Wales, narrated by Alex James

Why Wool Matters is a short documentary produced last year with our Patron: The former Prince of Wales for the Campaign for Wool. The Campaign for Wool enlisted top experts in the field of land management and carbon sequestration to speak about the positive impact that grazing sheep can have on the planet. These peer-reviewed findings add to already well-documented research revealing wool’s unique renewable and biodegradable properties, as well as the role fibre plays in the circular economy.

The objective of this film is to be accessible and informative to anyone interested in the topic of wool. This film is intended to teach a diverse set of viewers about wool, including the general consumer, environmental experts, farmers, trade professionals, retail buyers, educational networks, and influencers.

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