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[NEW] Influencer Marketing Strategy - Facebook Branded Content Matching

Facebook is taking the social network to new heights! With their new search engine, Facebook is allowing ad users to search for content creators and work together. This service is called Branded Content Matching.

This could be a positive move for Facebook for a couple of reasons:
Facebook could lure more influencers to its platform.
And by gaining more influencers, Facebook could expand its video viewership base.
Facebook's influencer search tool is just the latest effort by the social company to attract creators to its platform.

How Does Facebook’S Influencer Marketing Platform Work?
Facebook’s influencer marketing platform will have three primary capabilities:
Creator Search
Saved Lists
Suggested Creators

Video Document/Blog Article
http://bit.ly/Infuencer-Marketing

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