Скачать или смотреть William Shakeshaft - MD of Greens of Soham - Beanstalk.Global & CUPGRA UK Potato Tour.

William Shakeshaft - MD of Greens of Soham filmed during the Beanstalk.Global & CUPGRA UK Potato Tour. A real masterclass from Will, sharing his and the company’s philosophy on how they grow potatoes to hashtag#FeedTheNation in a truly sustainable and commercially successful way.

To watch the full-length video of Will and his great team, check it out on YouTube by CLICKING THE LINK -    • Beanstalk.Global & CUPGRA UK Potato Tour! ...  

From muddy fields to cutting-edge R&D labs, we’re capturing the stories, people, and innovation behind the nation’s most-loved crop.

Why it matters:

5M tonnes of potatoes produced annually
2,500+ UK farms
Thousands of jobs supported
World-leading R&D from CUPGRA

First up: Greens of Soham / Spearhead Potatoes. We had the privilege of filming with William Shakeshaft, Donna Willimott and Nick Goff. And here’s a fact for you: none of them have an agricultural background — yet they are now leading a highly complex, strategically focused, and forward-thinking potato business. It’s a great example of how bringing people in from outside the sector can be a huge advantage to business.

Our video is packed with insight into the complex and high-pressure world of potato production and hashtag#FeedingTheNation. We cover leadership, sustainability, CUPGRA’s valuable contributions to the sector, industry and political collaboration… and of course, the weather!

Greens of Soham – www.greensofsoham.com
CUPGRA - www.cupgra.com

Want to get involved in the Beanstalk.Global UK Potato Filming & Photography Tour? CLICK THE LINK - https://lnkd.in/eb3g6g_H
or DM us directly — there’s still time to take part.

Huge thanks also to our brilliant partner sponsors who make this work possible: Redfox Executive Selection Avant Tecno UK MDS Ltd, Harper Adams University Harper Adams University, Telford Delytics Ltd, Trinity AgTech, Restrain, Fruitnet, and the Fresh Produce Journal.

#RootToPlate #UKPotatoes #PotatoTour #BeanstalkGlobal #CUPGRA #FieldToFork #AgriInnovation #FeedingTheNation #FarmToCamera #AgricultureUK #SustainableFarming #PotatoPower #FreshProduce #AgriLeadership #FarmingFuture #SoilToShelf #AgriTalent