Скачать или смотреть 1960s Playtex Cross Your Heart Bra Commercial

From the 1960's. Commercial for Playtex Cross Your Heart Bras

In the swinging '60s, when flower power and go-go boots ruled the scene, there emerged a bra that would revolutionize women’s undergarments. Ladies and gentlemen, meet the Cross Your Heart bra by Playtex—a marvel of engineering that lifted, separated, and whispered sweet nothings to bosoms across the globe.

In 1954, Playtex unleashed the Cross Your Heart bra upon the world. Picture this: horizontally seamed cups, gently cradling each breast, while elastic bands crossed over and under the bust. It was like a supportive hug for your chest, minus the awkwardness.

The Cross Your Heart bra wasn’t shy about its superpowers. In the USA, it burst onto the scene with the slogan: “Lifts And Separates.” Imagine a superhero theme song playing as you fasten those elastic straps. It was the first bra to mention lingerie in a TV advertisement, proving that even undergarments could be stars.