Скачать или смотреть Using Google Ads for Real Estate Seller Leads 2023

**If you are interested in setting up a campaign, go to Vizala.com to contact us and learn more.
Google Ads is the only digital channel where you can target prospects who are in the process of selling a property. With Search, Display, & YouTube Advertising, real estate agencies can reach prospects who are currently in the market.
Property sellers are targeted based on user behavior that indicates they are in the market to sell a property. This usually involves searches like “sell my house fast,” “what is the value of my home” and “listing real estate agent.” They can also be targeted based on the content they are currently viewing or have previously viewed.
Prospects with the intent to sell can be divided into 3 subsets which include…
1) Top of Funnel: Home Value Estimate
2) Mid-Funnel: Prospects who may sell or are likely to sell, but earlier in the process
3) Bottom of Funnel: Prospects who want to sell now, often for cash. These are often distressed or rushed situations

For each type of intent, we will look at the best tactics on Search, Display, and YouTube/Video for reaching prospects who are in the market. This includes analysis of keywords, location/demographic targeting, website/YouTube placements, and other targeting strategies. We also discuss ad copy, landing pages, real estate websites, and other factors that can help to generate leads and improve conversion rates.

TIMESTAMPS
00:00 Intro
01:13 Top of Funnel: Home Value Estimate
02:12 Mid-Funnel: Prospects Who May Sell Or Are Likely to Sell
03:08 Bottom of Funnel: Prospect who want to sell now, often for cash.