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Continued expansion will see Starbucks reach the 100-store tally sometime in 2023 and is in line with the coffee outfit’s plans to operate 12,000 Asian locations by the end of 2025. Vietnam’s main cities are set to host the bulk of new shops, but it is exploring opportunities in Binh Duong and Quy Nhon provinces.

While Starbucks will open a 100th store in Vietnam this year, it is only the fourth largest java operator. Local players dominated the market with Highlands Coffee boasting 592 shops and The Coffee House having 154 outlets.

According to the Allegra World Coffee Portal, Vietnam could have as many as 5,200 coffee chain stores by 2025 with new companies, such as Katinat, Phe La and Cheese Coffee, most likely to lead growth over the next few years.